we are DOOMED, time is finite, how will you choose to spend it?

Helena Bonham Carter explained it best, “I think everything in life is art. What you do. How you dress. The way you love someone, and how you talk. Your smile and your personality. What you believe in, and all your dreams. The way you drink your tea. How you decorate your home. Or party. Your grocery list. The food you make. How your writing looks. And the way you feel. Life is art.”

DOOMEDnyc is an outward expression of our founder, Rachael Goodrich. The products and services offered are a direct result of her time spent exploring all that life has to offer. 9years ago she quit her corporate job in the luxury fashion industry and scream into the great unknown “Life will be the death of me!” A promise to LIVE to her fullest potential and inspire others to do the same. 

We provide a curated selection of products, collaborations, and experiences for those who share these sentiments.